ABOUT TRUiC

The Really Useful Information Company (TRUiC) is a hub of entrepreneurial tools designed to help business owners succeed. Whether you’re a first-time entrepreneur or a grandmaster, we provide valuable, accessible materials based on four core values to help make your dreams a reality.

Information: No one wants to sift through pages of head-scratching jargon, which is why our informative content is simple to locate, read, and understand.

Privacy: TRUiC never sells your information—our website’s analytics are solely used to improve the tools and content that already exist to bring users the ultimate experience.

Positive Impact: Our information is always free, easily accessible and searchable, and available in multiple languages in order to impact as many people as possible.

Actionable: Not only do we provide valuable resources, but we also help users turn that information into a successful game plan for their business.

Our Passion & Process

"Helping people succeed by making information accessible and actionable using a leverage-based approach."

Information is an essential resource. Our ultimate goal is to make starting a business easier for entrepreneurs. The last thing we want is for users to leave with more questions than answers. There are plenty of websites out there that provide this kind of information without value. With TRUiC, you’re always getting the best resources available to help grow your business with confidence.

"Rather than focusing on the details, the approach is what matters most to me; in order to succeed in business you have to determine how to go about it first."

Bobby Peddi, Founder & CEO of TRUiC

Our Story

TRUiC’s CEO and founder, Nagabhushanam “Bobby” Peddi, is anything but average. As one of only 100 applicants accepted into the Royal Air Force Scholarship program at 17, Bobby has always had his sights set high. TRUiC was created when Bobby launched his own business and noticed how scarce (and, well, elitist) entrepreneurial materials were. Instead of lamenting about the lack of resources, he created his own solution to give people from all walks of life access to these essential tools.

Today, TRUiC is a $7 million company with over 40 employees that provides free, actionable tools to aspiring entrepreneurs during every step of the process, including free idea/name generation and business plan creation. Our culture fosters growth by promoting a collaborative atmosphere and the ability for our employees to explore different disciplines. The three TRUiC teams (entrepreneurs, creatives, and technologists) support one another by working toward common goals with distinct individual skill sets.

We thrive as a majority women- and minority-owned company, proving that when we work together and share opportunities for growth, anything is possible. Our goal has been — and always will be — to act as a virtual mentor so new business owners can make their dreams a reality.

How We Help Our Visitors

Everyone wins with TRUiC. We know that people want convenience; they don’t want to sift through hundreds of articles or resources to find what they need. That’s why we partner with the best entrepreneurial services to bring users great deals that everyone benefits from.

Services that small businesses need aren’t always free. When that happens, we negotiate directly with those companies to make sure you never have to pay a cent. We benefit from users sharing our services and affiliate fees. Our partners benefit from more foot traffic and reduced marketing costs. Most importantly, you benefit by accessing secure, convenient information. It’s a textbook win-win-win.

TRUiC is the parent company of two additional sites dedicated to helping entrepreneurs kickstart their aspirations. How to Start an LLC and Startup Savant host a plethora of resources for those looking to take the next steps in their business ventures.

HowToStartAnLLC.com

When it comes to starting a business, it can be daunting knowing how to work through state-specific formation and maintenance processes. How will you protect your assets? Who owns the company? How to Start an LLC answers all of these questions and more so you don’t sweat the small stuff.

StartupSavant.com

Say goodbye to the guesswork and gatekeeping of entrepreneurship. Along with how-to guides and service reviews, Startup Savant offers an in-depth look into startup culture. With founder interviews and daily business news, there are many stories to help you get inspired

Our Impact

1.8M

unique visitors
per month & growing

18,000

new businesses formed
every month

+67%

growth rate year
over year

When we reach new heights, so does your business. As we continue to grow, it’s important that we keep generating new, innovative content and tools for our users. One of the ways we do this is by expanding our services into different industries and tapping into its creative center so we can reach as many people as possible.

Community

We may be an information company, but at the end of the day, we’re here to provide valuable resources to the world. We’re dedicated to giving back to the communities we live, work, and play in to create a more sustainable future for generations to come. Read more about our latest community service projects below:

Goloka Farmstead

Goloka Farmstead is a 10-acre farm just outside of Ann Arbor that’s focused on creating ecological, harmonious partnerships between humans, animals, and nature. With TRUiC’s financial support, Goloka has been able to emphasize the importance of no-till farming, as well as build a cow sanctuary, hydroponics greenhouse, and more.

Highways

There's no better metaphor for blazing your own trail than our country’s highways, which is why we're dedicated to protecting them at all costs. Our litter removal efforts span stretches of highway across Michigan, Florida, Pennsylvania and Texas in an effort to create safer roads for motorists and a cleaner planet for us all.

News & Press

FEATURED IN:

FastTrack Award

TRUiC was awarded Ann Arbor SPARK’s FastTrack Award, which recognized our excellent resiliency and growth. Read more.

Ann Arbor company offering free business startup guides sees huge growth:

Launching a business can be a daunting process, but an Ann Arbor media company is trying to make it a little bit easier through a robust selection of free, user-friendly online guides. Keep reading on Concentrate

Answering a major question for first-time founders:

I have to be honest, I was very skeptical as I went through the site today’s guest created. But I was impressed with it I thought, "I should have come out with this idea!"

It's so simple, so brilliant, So elegant. My guest, Bobby Peddi, realized that one of the big questions that many people have when they’re starting a business is: how should Ieven structure my business? Do I even need an LLC? Do I need to incorporate? Should it just be a partnership? Keep reading on Mixergy

We are TRUiC

We continue to grow TRUiC, evolving our knowledge-base and tools, while expanding into other resources and industries. We hope you join us in our adventure, and wish you the best of luck in starting your own business!